Search Engine Optimisation (SEO)

Outrider just launched a new website in Danish. Outrider is a search engine marketing firm with focus on SEO (søgemaskineoptimering) and sponsored links. The are part of GroupM, one of the biggest media agency groups in the world which are part of the worlds largest biggest media agency network with firms such as Mediacom and MediaEdge:CIA. Outrider are the search engine optimisation arm of those media agencies and it’s here I just started to work.

The new Outrider blog is also just launched, check it out..

Since I’m a big fan of forums, plumbing and electrical stuff I was very happy when two new forums came up.
Have you tried plumbing yourself at home? If not, this is a good opportunity since those forums can help you a lot.

Plumbing Forum - A Growing community related to DIY and professional plumbing.
Electrical Forum - A Large community providing free technical advice to professional electricians.

Heard about the latest acquisitions in the search engine optimisation field? Getupdated Internet marketing just signed a letter of intent to acquire one of UK’s leading Search Engine Optimisation (SEO) firms, Just Search Ltd. This SEO company are based in Manchester.

With this aqusition Getupdated will become one of the biggest SEO companies in the world.

Read more about Just Search or the entire story at Getupdated news section.

Did you see the new betting site that just launced, www.Betting.ie! There are some seriously good posts about how to win money with your knowledge of players and teams. Why not capitalize (?) when you know that you can easily win! This site will soon be optimised by internet marketing experts.

What sports betting are for you?

• Football betting is the most popular form of betting online. Get the crisps and put on you plasma and computer, cos now we gonna win on sports betting.
• Cricket betting, the 2nd biggest sport, are also huge in Ireland, UK and India. Learn how to earn money..
• Formula One (F1) bets are increase becoming one of the most popular sports to watch and bet on.
• Another two popular sport betting verticals that are really good odds in are boxing bets and gaelic football. Read more and start to earn money fast!

  And don’t forget to optimise your website every now and then, hehe..

How do you write Search Engine Optimisation correct? Is it with a S or a Z? Let us give you some numbers and information about what people tend to use..

But first, let us explain what Optimisation / Optimization (SEO) is.
‘A process of improving the volume and quality of traffic to a web site from search engines via “natural” (or “organic”) search results. (Quoted from Wikipedia)

Optimization or Optimisation?
Below follows a small discussion about American VS English spelling for -ize / ise words.

American English Spelling
American spelling accepts only -ize endings in most cases, such as organize, recognize, and realize.
British usage actually accepts both -ize and the more French-looking -ise (organise, recognise, realise) according to Wikipedia.

British English Spelling
As you probobly know, British English tend to use the ‘ise’ rather than ‘ize’. Spelling with -ize / ization are now rarely used in the UK in the mass media and newspapers. Many English people see the -ize (optimization) form as Americanism, still many famous British sources such as Oxford English Dictionary, only listed ‘optimization’ until recently.

In the origin the greek [-ιζειν] and latin [-izāre;] used the Z version.
So there is actually no reason why British English use the French spelling [optimise].

Interesting to know is that the ratio between -ise (optimisation) and -ize (optimization) stands at 3:2 in the British National Corpus. And did you know that the -ise form is preferred in Australian English? There you find a ratio of about 3:1 according to the Macquarie Dictionary.

How do people search in google (August 2007)?
When looking at google’s keyword tool  some interesting numbers came up.

Quite surprisingly perhaps, Search Engine Optimization was searched for more then Search Engine Optimisation last month. Other months when I’ve watched this statistics it seems like they were about equal.

Anyway, I don’t really belive in those statistics since American search results can be included in the UK searches.

Regarding another relevant keyword it seems to be much more searches for the ‘S’ version for last month. ‘Optimise’ rather than ‘optimize’. But when it comes to the last term the ‘Z’ word wins, many more search for optimizer instead of optimiser.
But those words are rather broad anyway, so it’s not sure if those people are looking for a Search Engine Optimisation company or something else!

What do optimisation companies in UK optimise for?
Given the facts above that there are similar amount of searches in google for ‘Search Engine Optimisation’ and ‘Search Engine Optimization’ it’s clear that any Internet Marketing Firm in UK should optimise for both keywords.

That can easiest be done by including words in both 1) the title and 2) the text. Several optimisers (optimizers) in UK seems to use to that as well, such as this company and this, while other companies purely rely on the ‘S’ form.

How do you write the discussed word yourself? Optimisation or optimization?

This is my latest blog in the area of SEO / Search Engine Optimisation. Will write hot news and gossip from London’s SEO field, along with info about digital media, media buyers and new innovations and techniques such as mobile marketing, social media and podcasts.

Any special innovations in the SEO field as you’d like me to write about here?